Search This Blog

Thursday, April 28, 2011

When Was The Last Time You Received Something Personalized?

When a friend or loved one buys a personalized item for you, it shows that you have a special place in their heart. They easily could have gone to the local mall and bought a standard item like a t-shirt, mug, or gift certificate. After all, it's the thought that counts, right?

These days, so many people take the easy way out and gravitate toward mass-produced, well advertised items that are neutral and safe. Granted, sometimes that's necessary - but consider this: How many dads ever said they wanted a tie on Father's Day? Probably not a single one. Now consider that Father's Day is likely the biggest time of year for tie sales in the history of retail shopping. Getting dad a tie says "I remembered there was a holiday today." Getting dad a personalized gift says "I took the time to get something distinctive and interesting that I think you will actually enjoy."

Would fashion-conscious individuals travel to London, Paris and Milan just to shop at Wal-mart? Surely not. Given the choice, would they play it safe and buy items that would allow them to simply blend in with the crowd, or would they want to assert their individuality and show the world how they express themselves through their style choices? People view style choices as an extension of their personality. Whether it's a throw pillow for a couch, an antique picture frame, or a fancy pair of shoes, this is how we represent ourselves. When we give gifts, it's an opportunity to share that part of ourselves with others. Imagine how boring life would be if we didn't have that option!

Consider what it would be like to drive down a residential street in mid-December, and seeing the same string of blue icicle lights on every house. No one would drive out of his or her way to see those lights because there is nothing special to see. However, if even one of those houses had something distinctive, say a string of multi-colored lights around all of the trees in the yard and reindeer on the roof, people might be compelled to take a detour from their normal route home from work to take a look. Why? Because it's a personal touch. The people who live in that house took the time to do something out of the ordinary for others to enjoy. This is what your friends and loved ones have done when they've bought personalized items for you.

Regardless of what holidays you celebrate or how old you'll be at your next birthday, I encourage you to look forward to your next personalized gift. Rejoice in the fact that the gift-giver chose to order something special because he or she was thinking of you instead of thinking about the discount on a gift basket available to customers who use their CVS cards.

And remember, when it's time to reciprocate, think of the good feeling you'll have knowing that you chose to go the extra mile... even if it does involve going down a street full of houses with blue icicle lights!

This article was written by Jennifer Larkin, an expert
in the Mental Health category at

No comments:

Post a Comment

01 09 10 11 12
Blogging tips